Branding: How to stand out as an Authority figure in any Niche Market

Branding: How to stand out as an Authority figure in any Niche Market

Branding: How to stand out as an Authority figure in any Niche Market

So…what is a brand and why is it critical?
A CEO I consulted once quipped, “To me, a ‘brand’ is a box of Cheerios on a grocery store shelf.” While he wasn’t wrong—and no doubt many other business leaders share that narrow knowledge of branding principles—a brand is obviously so much more. Your brand is your businesses’ most valuable asset. It’s the “gut feeling” your customers and prospects have about your business, your products, and your services. Your brand is the s

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