Digital Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice

Digital Marketing: Strategy, Implementation and Practice

  • Used Book in Good Condition

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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Price: $ 65.00




3 Responses to “Digital Marketing: Strategy, Implementation and Practice”

  1. Allison K. "Allison" says:
    11 of 11 people found the following review helpful
    2.0 out of 5 stars
    Not the best tool for learning e-marketing, October 13, 2010
    By 
    Allison K. “Allison” (Grove City, Ohio USA) –

    Verified Purchase(What’s this?)
    This book is required for an internet marketing class I am taking. I find it difficult to read. The authors are throwing so much information into each chapter that it is overwhelming and hard to absorb. I also feel that it does not follow a logical path, meaning that they reference other chapters and concepts not yet touched on almost constantly. Very often the other chapters referenced come later in the book so you haven’t read them yet if you are going page/chapter order. I would not recommend this book for a student of e-marketing. Perhaps, if you already have experience in this field, you may find it useful, but as a teaching tool I feel it falls short.

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  2. Tweetie M.C. says:
    8 of 8 people found the following review helpful
    2.0 out of 5 stars
    Trying to pack too much in., September 28, 2010
    By 
    Tweetie M.C. (Central Massachusetts) –

    Verified Purchase(What’s this?)
    I got this book for an marketing and ecommerce class. They are trying to cover too much ground rather than focusing on the subject.

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  3. C. E. Mcmahon says:
    6 of 6 people found the following review helpful
    2.0 out of 5 stars
    Very light on social media, November 17, 2010
    By 
    C. E. Mcmahon (Dublin) –
    (REAL NAME)
      

    Dissapointed by the lack of coverage around social media. The book presents a history of facebook that cites wikipedia as the major source, what use is this? Had hoped the book would provide some background material for a thesis. There is no coverage at all on marketing strategies for Twitter despite being published towards the end of 2008/beginning of 2009. Suggests that MySpace and Facebook are the main social media sites to consider. MySpace clearly is no longer one of the key players so was quite dissapointed by the content. The social media content was clearly developed well in advance of the publish date and not an accurate reflection on the marketing capabilities today.

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