Entrepreneurial and Intrapreneurial Marketing: Entering New Markets Successfully for Entrepreneurial Companies and Small Businesses

Entrepreneurial and Intrapreneurial Marketing: Entering New Markets Successfully for Entrepreneurial Companies and Small Businesses

Entrepreneurial and Intrapreneurial Marketing: Entering New Markets Successfully for Entrepreneurial Companies and Small Businesses

  • Best practices from 50 years of management science
  • Downloadable slides in PDF
  • Includes segment on developing a corporate vision
  • Ideas from hundreds of top books and management gurus

Find out how to carve out your niche and develop your Unique Selling Proposition (USP): how to avoid direct competition with larger companies and do better competitive intelligence and how to do market research and understand your market, competition, key success factors and your target customer far better. Today your market entry strategy MUST be very different than your long-term strategy and market position, plan and objectives. Traditional marketing executives need this crash course to survi

List Price: $ 127.00

Price: $ 127.00




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