Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits

Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits

Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits

Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for:
Writing and implementing a fundraising and content strategyLaunching a mobile-compatible website and email comunic

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3 Responses to “Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits”

  1. R. Connolly "rc" says:
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Comprehensive Social Media resource, particularly for small to medium-size nonprofits, March 18, 2014
    By 
    R. Connolly “rc” (the delta) –
    (REAL NAME)
      

    Verified Purchase(What’s this?)
    Mobile for Good updates and expands on the author’s previous volume – Social Media for Social Good. Of particular importance is the books focus on transitioning existing tools to mobile platforms. A strong feature in both of Ms. Mansfield’s books is viewing social media from an integrated perspective – different tools are meant to function differently. Part 1 of the Mobile for Good volume allows the reader to strategically consider their nonprofits goals and then determine how the various content and networks can achieve those goals. The remaining sections of the book build on this foundation.

    Mansfield is quite straightforward in presenting that the understanding that you get what you pay for. That yes, there are lots of free tools out there, but you might want to consider for fee services for greater return. Ditto on contracting/hiring a social media professional vs. going it alone.

    I also found it very useful like that if one starts on page 1 with limited knowledge by the time you got to the end of the book, you can have a reasonably solid plan for moving forward with an integrated approach to social media.

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  2. Megan Soffer says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Answers to your questions!, April 24, 2014
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    This review is from: Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits (Kindle Edition)
    This is the perfect book for anyone who is affiliated or interested in working with nonprofits in today’s ever-changing technological world. Heather offers real-life scenarios and language that anyone can understand and potentially relate to, offering realistic guidance and how-to steps to help you and your organization enhance it’s mobile, social and fundraising strategies. Don’t miss out — pick up your copy!

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  3. Shavaughn says:
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Great tool for creating a Mobile and Social Media Strategy, April 15, 2014
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    Verified Purchase(What’s this?)
    Mobile For Good was great help for getting organisational buy-in for a social media strategy. I have no doubt that our soon-to-be implemented social media strategy will benefit my non-profit.

    This book lays out some really insightful and interesting ideas to consider when implementing a social media strategy. It’s an invaluable tool for a New Media Manager both in and outside of the non-profit sector. I appreciate that Mansfield is quite overt about the dire need for the role of social media in fundraising and cause-awareness campaigns. As a non-profit newbie, I got really excited about the prospects ahead of us taking more of a social approach to our online fundraising strategy.

    Definitely worth the read!

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